Wednesday, May 30, 2012

Vanuatu tourism delegation makes big impression at BFTE 2012

Media release 30 May 2012, by Sebastien Bador: The significant Vanuatu tourism delegation made a big impression amongst international buyers, but also other sellers, during Bula Fiji Tourism Exchange (BFTE) 2012 in Port Denarau. With 17 delegates and 9 booths, the Vanuatu Tourism corner was one of the biggest oversea seller’s delegations.  VTO Events/ Trade & Market Research Manager, Mr. Sebastien Bador, said “Even though our tourism industry faced a hard time during the first quarter of this year, it was good to see our stakeholders coming in numbers to promote Vanuatu islands and the wide range of tourism services available. Our delegation included tourism offices, inbound operators, resorts and smaller independent hotels; it was just the perfect mix. Long haul market buyers, in particular from Asian countries, don’t know much about Vanuatu. They are always amazed by our diversity of accommodations and tours.” This year BFTE welcomed 153 buyers. An increased representation from China was noted; and for the first time Russian representatives attended BFTE; they paid attention to Vanuatu products, which was quite exciting. Mr. Bador said he saw the BFTE as an important marketing tool principally to attract the long haul buyers. “By maintaining our continual presence at the BFTE, not only we keep relationships with regional wholesalers, but we give confidence to the wholesalers from Asian countries that are repeatedly seeing us. This year I witnessed a change in the past trend with Chinese, Japanese and Korean buyers requesting to have appointments with us. Previously we had to run after them to organize some awareness presentation. This time they were ready to talk about trade famils, travel agents training, and more. It’s great to see the first results after years of efforts!”  The VTO would like to warmly thank its partners for promoting Vanuatu at BFTE 2012: Adventures In Paradise, Espiritu Santo Tourism Association, Evergreen Limited, Holiday Inn Resort, Iririki Island Resort, Mangoes Resort & The Terraces, Ratua Private Island, Warwick Le Lagon Resort & Spa.
Image: VTO’s brand new tear drop banners show off a new,  rich and vibrant look for Vanuatu.