The Vanuatu Tourism Office participated for the first time under the South Pacific Tourism Organisation stand along with Samoa and Tahiti, at the Beijing International Tourism Exchange from 13-18 June 2012. Vanuatu was represented by the VTO’s Marketing Manager Mr Allan Kalfabun, and by participating, this boosted destination awareness and formed ties with the retail and media industry in Beijing. During the event, the SPTO with the assistance of Pacific Island Forum Trade Office (PIFTO) organised a travel agents/sales call with each member country presentations to over 30 retail travel agents. The calibre of agents that attended were top end with product managers that worked and have existing program for Australia and New Zealand. The format of the presentation carried out by Mr Kalfabun included a ten minutes destination talk highlighting Vanuatu’s unique selling points followed by Questions and Answers. After the presentation, Mr Kalfabun networked with the agents over tea break for about 30 minutes followed by a business card draw prize. Mr Kalfabun was excited to tap into a new market that has a huge potential to grow driven by high interest for Vanuatu by the travel trade industry in Beijing, and to top it all off Vanuatu won the award for Best Booth, and the South Pacific Islands Booth was awarded “Most Popular Booth Award”. The VTO is working on establishing contacts with our emerging markets in Asia including China/Hong Kong and Korea.
Photos: Mr Kalfabun at the award winning Vanuatu booth next to Samoa (top image), and drawing out the winning business card below.