Thursday, August 16, 2012

Vanuatu Tourism Office nominated for Outstanding Tourism Organisation

Media release 13 August 2012:  Vanuatu has made an impression with Australian travel writers and has been nominated for the Most Outstanding Tourism Organisation award in the Australian Society of Travel Writers (ASTW) annual awards held in October. Vanuatu has been nominated alongside Tourism Tasmania, Canadian Tourism, South Africa Tourism and Tourism Victoria and this nomination is testament to the PR efforts of head office and Australian office in generating positive coverage for Vanuatu in print, online and TV. The awards will be held at the ASTW AGM which is taking place in Indonesia this year at the end of October - only the ASTW members can vote. Over the past 12 months alone Vanuatu has supported many Australian film crews with the Today Show weather team, Weekend Today, SBS Island Feast, and soon The Living Room on Channel 10.  Other PR activities have included print journalist media famils, promotions on TV and in print, supplying copy to journalists, monthly consumer and trade press releases and supporting events. The positive PR coverage has generated a wide variety of coverage supporting the sales and marketing activity in Australia.  From January to June this year we have already seen a +15% in arrivals from Australia compared to the same period in 2011.