Wednesday, September 26, 2012

Aussies choose Vanuatu holidays


21 September 2012: Vanuatu is proving to be popular with Australian tourists this year with Aussie visitor numbers up by 17.5% from January to July compared to the same period in 2011. July 2012 was a bumper month with 28.5% more Australian visitors than in July 2011. 
January to July 2012 has seen 36,300 Australia visitors compared to 30,900 in 2011 and July 2012 saw a big increase with 7,200 Aussies compared to 5,600 in July 2011.  Overall in 2011 Vanuatu saw 59,200 Australian visitors.  Linda Kalpoi, general manager at Vanuatu Tourism Office is very pleased to see the Australian visitor numbers rising this year, as it is the number one market for Vanuatu, and is optimistic that the target for a 10% year-on-year increase is set to be achieved. 

“We have undertaken a number of campaigns with wholesaler partners in Australia both at the end of 2011 and during 2012 to promote Vanuatu and drive bookings, and we are already seeing the positive results of these promotional activities through increased visitors from the market.  Our overall target for 2012 is a 10% increase in Australian visitors and we are very optimistic that this will be reached and even exceeded,” Ms Kalpoi states. “A key part of our strategy this year was to educate agents and we found our new format ‘quiz nights’ roadshow, which we held in May, to be a huge success with agents having a positive reaction to the new approach and many winning individual trips to Vanuatu to experience the destination first-hand.  To compliment this we have recently launched our new online training with Your Workshops and have already seen almost 500 agents register to complete this.

“Our strategy for 2013 will capitalise on the work and partnerships we have created over the last few years and also to build on our niche segments such as weddings, with our new dedicated microsite, and meetings and incentives.  Our overall aim is to ensure that Vanuatu remains in position as one of the top South-Pacific island destinations for Australian travellers.” All agents are invited to take part in the new online training programme and every agent who successfully completes the modules by 15 October 2012 will not only become a Vanuatu expert, but will have the chance to win a spot on an agent famil later this year. 

Agents go to www.vanuatu.travel to the agent page to link through to the online training page which is run by Your Workshops. For additional information please contact Anne Morris, Australian Representative, Vanuatu Tourism Office on australia@vanuatu.travel or phone + 61 (0) 2 9028 5086. For more information on Vanuatu please visit www.vanuatu.travel 

*Figures according to the Australian Bureau of Statistics.