Wednesday, September 19, 2012

Expedia Australia dedicated Vanuatu campaign goes live

Click on image to view campaign page.
A dedicated Vanuatu campaign went live with Expedia Australia on 17 September 2012.  Due to the success of a similar campaign in February, Vanuatu Tourism Office is working in co-op with Air Vanuatu for the second time this year with Expedia. This dedicated Vanuatu microsite is being promoted through Expedia’s online channels and via social media.  The Vanuatu Tourism Office is also placing some further advertising online to drive traffic to the booking site. This campaign is in market to promote low season holidays as well as traditional peak season escapes. The February campaign saw an increase of 252% of flights purchased for the campaign period and fantastic room night growth up 104% from pre to campaign period and up 172% year-on-year and we expect a further increase in this campaign. View page here.