|SBS Korea TV crew films landing of Unity Airlines.|
Mr. Sebastien Bador, Events/ Trade Manager, said “We continue to capitalize on Vanuatu success story in South Korea, which we implemented with the first SBS TV production hosting and our Expo 2012 Yeosu Korea presence. Investment and tourism seminars held in Seoul, not to mention the prize winning campaign with Air Vanuatu, significantly maintained Vanuatu exposure in the Korean market. With “Queen of the Jungles” filming and release at prime time during Chuseok, there is no doubt Korean people will have an understanding of what is Vanuatu. We then hope to convert this picture in airline and hotels occupancy with the assistance of our new Korean trade partners”.
Chuseok is by far the biggest and most important holiday in Korea. It is a time when family members from near and far come together to share food and stories and to give thanks to their ancestors for the abundant harvest. This year Chuseok Day falls on Monday, September 12, but the holiday is observed for a total of three days (Sept. 11 – Sept. 13).