Tuesday, September 11, 2012

Vanuatu is hosting Korean celebrities for the second time in less than 6 months

SBS Korea TV crew films landing of Unity Airlines.
Media release 04 September 2012: The Vanuatu Tourism Office is currently thrilled with the Korean filming which is taking place these days in Malekula. Our tropical islands seem to have caught the interest of the Seoul Broadcasting System as it is the second time in less than a semester it flies to our place a big TV crew.  The name of this TV reality show is “Law of the Jungle: W” (the W stands for women) but is also known as “Queen of the Jungles”. The 120mn TV program is especially made for the South Korean thanksgiving period, and is quite similar to the “Law of the Jungle” program SBS broadcasted in March this year. The major difference is there are no male participants, but only female actresses and singers in this TV production. On Sunday 03rd September 27 people, including 5 popular actresses such as TV drama heroes Ms Choi Eun Young and Ms Lee Ji-Hyun, were warmly welcomed at Bauerfield International Airport. By showcasing Vanuatu islands and especially Malekula island to South Korean viewers through this kind of initiative, the Vanuatu Tourism Office and its partners encourage international visitors to come and discover Vanuatu unique cultures and sceneries. By watching this captivating TV reality show, the audience will follow and be appealed by the experiences lived by the five South Korean famous actresses enjoying Vanuatu islands. They moreover will want to discover what matters as well.

Mr. Sebastien Bador, Events/ Trade Manager, said “We continue to capitalize on Vanuatu success story in South Korea, which we implemented with the first SBS TV production hosting and our Expo 2012 Yeosu Korea presence. Investment and tourism seminars held in Seoul, not to mention the prize winning campaign with Air Vanuatu, significantly maintained Vanuatu exposure in the Korean market. With “Queen of the Jungles” filming and release at prime time during Chuseok, there is no doubt Korean people will have an understanding of what is Vanuatu. We then hope to convert this picture in airline and hotels occupancy with the assistance of our new Korean trade partners”.

Chuseok is by far the biggest and most important holiday in Korea. It is a time when family members from near and far come together to share food and stories and to give thanks to their ancestors for the abundant harvest. This year Chuseok Day falls on Monday, September 12, but the holiday is observed for a total of three days (Sept. 11 – Sept. 13).