Areas where VTO and IFC will work together include increasing awareness of Vanuatu in the China market through marketing activities, with the aim of increasing tourist arrivals from China.
“We are excited to be partnering with IFC,” said Linda Kalpoi, VTO General Manager. “Their assistance will help Vanuatu tap into the emerging China market to bring in more tourists to Port Vila and the outer islands where we know tourism is needed.”
In addition, IFC is providing support to the Vanuatu Tourism Awards Program and the development of cruise tourism via the economic impact study on the cruise sector undertaken with the DFAT-Australian Aid program and Carnival Australia.
“Our support will help the VTO bring in more tourists, as well as lift standards and increase investment in the tourism sector,” said Ian Crosby, IFC Manager for Sustainable Business Advisory Services in East Asia Pacific. “Growing the tourism sector will provide more jobs and economic opportunity for the people of Vanuatu.”
IFC’s tourism activities are supported by the DFAT-Australian Aid program and NZAID.